The Importance Of Conversions
So, you have worked hard building backlinks, optimizing your site, using social bookmarking, blog commenting and forming email joint ventures and you have attracted a visitor to your website.
As you know already, the money is in the list so you need your web visitor to Opt In (i.e. to give you their email address) and voluntarily join your mailing list. Now this sounds simple enough but many people see very low conversions (in some cases as low as single-digit conversions) on their sites. Few marketers focus enough of their attention on their conversion rates and this is a massive missed opportunity.
Improving your conversion rate is one of the cheapest way of increasing your profits. It’s logical that increasing your conversion rate will have a corresponding effect on your site’s profitability as you have the chance to guide every new subscriber through your sales funnel and you can do this without increasing your traffic-generating activities or expenses.
The generally accepted rule of thumb is that a good marketer should make $1 per Opt In per month. So, an extra 300 Opt Ins (just ten more a day for a month) should result in an extra $3600 per year.